![]() ![]() What matters is establishing a clear timeline for completing work and communicating it in a way that everyone can understand and act on. There are many ways you can build marketing plans - such as by team function, program, or customer segment. This allows you to continuously evolve your plans to successfully achieve your goals. You should regularly revisit the plan and evaluate progress based on what is working and what is not going so well. Visibility: A visual plan communicates direction and progress to leadership and internal teams. Impact: Including performance targets in your plan shows the impact of your work.įocus: A clearly defined plan serves as a framework for prioritizing activities and requests.Ĭoordination: Creating a timeline with key milestones keeps everyone in sync and on schedule. Setting a firm plan is essential to keep the team moving in the same direction.īut there are additional benefits to creating a marketing plan as well including:Īlignment: A strategy-driven marketing plan aligns the team around goals and initiatives. Your marketing plan describes the work that needs to be done and when it should be finished so you can meet a set of business objectives. What are the components of a marketing plan? ![]() Jump ahead to any of the following sections:
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